1. The Sales Bible by Jeffrey Gitomer

This is an easy choice for one of my favorite books, let alone sales books. He does a great job of making the book an easy read, and his examples are tangible. The book is relatively new, so we aren't talking about selling typewriters door to door, or anything like that. He does a good job of making a book interactive.
2. Influence by Robert Cialdini

This book explains the Science behind Influence, and does a great job of breaking down the fundamentals of influence, and how we are programmed to deal with the different ways in which people try to change our mind.
3. How to Master the Art of Selling by Tom Hopkins

This is an oldie but goodie. Explains all of the basic principles. A great book for the basics of sales, and something to build off of.
4. How to Win Friends and Influence People by Dale Carnegie

This is the Sales book of all Sales book. It is more about a lifestyle than anything else, but it is the basics of all good sales people. It is a classic, and one that I keep at my bedside and try to read at all times.
5. Soft Selling in a Hard World by Jerry Vass

This is a new addition to the collection. I am half way through, but already it is one of my favorites on the topic. He not only talks about the presentation, but the content, and psychology of a good sales pitch. Jerry Vass does a wonderful job of pulling together all of the other books into one "guide". It is a wonderful book on sales, and a true treasure.
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